C-and-A, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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C&A’s wide product portfolio and wide reaching store network attracts German consumers across all demographics, with GlobalData’s Q 3 2021 Consumer Survey showing that its highest proportion of shoppers are in the Boomers generation group (35.1%).
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– The accessibility of C&A’s stores and wide range of products appeals to a wide range of demographics
– Improving C&A’s store network while boosting its online proposition is vital for future growth
– Focusing on macro trends such as sustainability should help C&A recapture German market share
Reasons to Buy
– Gain a comprehensive knowledge on C&A's business and develop a competitive advantage
– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing and footwear segment in Germany
Sport 2000
Intersport
Zalando
Otto
Deichmann
C&A
Galeria Kaufhof
Peek & Cloppenburg
KiK
Table of Contents
Frequently asked questions
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